Ashton M. Smith
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AXE - Start Fresh​™

AXE has the honor of being the first advertising campaign I oversaw from start to finish. I decided to rebrand AXE as a company that makes middle-aged men feel young again. My favorite part of this project was designing custom license plates and playing cards because I got to be more involved in the imagery than Photoshop could ever get.
AD/CW: Ashton Smith
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